How to Use Google AR to Enhance Your Shopping Experience

A woman shopping


Shopping is one of the most common and enjoyable activities that we do in our daily lives. Whether we are looking for something specific or just browsing for fun, shopping can help us find what we need, express our personality, and satisfy our curiosity. However, shopping can also be challenging, especially when we are not sure about the quality, fit, or appearance of the products that we are interested in. That's where Google AR can help.

Google AR is a technology that blends the digital and physical worlds, allowing you to see and interact with virtual content in your real environment. Google AR can enhance your shopping experience by letting you visualize products in 3D, try them on virtually, and compare them with similar items. In this blog post, we will show you how to use Google AR to shop smarter and have more fun.


Visualize Products in 3D with Google Search

One of the easiest ways to use Google AR for shopping is through Google Search. You can use AR and 3D features to find products that you are looking for and see them from all angles, right in Search. For example, you can:

  • Search for furniture like sofas, chairs, tables, or lamps and see how they look in your space before buying them 
  • Search for sneakers like Nike Air Max or Adidas Superstar and see how they match with your outfit or style
  • Search for makeup like lipstick or eyeshadow and see how they suit your skin tone or eye color

To use these features, simply search for the product that you want on Google and look for the "View in 3D" button. Tap on it and then tap on "View in your space" to see the product in AR. You can also take photos or videos of your AR experience and share them with others.


Try On Products Virtually with Google Lens

Another way to use Google AR for shopping is through Google Lens. Lens is a camera app that helps you see more with your phone's camera. You can use Lens to try on products virtually and get style tips or similar product suggestions. For example, you can:

  • Snap a photo of clothing or home decor that you like and get suggestions for similar items from online retailers
  • Point your camera at a makeup product like a lipstick or a blush and see how it looks on you or on models with a similar skin tone
  • Point your camera at a pair of glasses or sunglasses and see how they fit your face shape or style

To use Lens, simply open the app and point your camera at the product that you want to try on. You can also access Lens from Google Photos or Google Assistant by tapping on the Lens icon.


Compare Products with Similar Items with Google Shopping

A third way to use Google AR for shopping is through Google Shopping. Shopping is a service that helps you find and compare products from thousands of online stores. You can use Shopping to compare products with similar items based on features, prices, ratings, reviews, and more. For example, you can:

  • Search for a product like a laptop or a camera and see a list of similar products from different stores
  • Filter the results by price range, brand, color, size, condition, or other criteria
  • See detailed information about each product such as specifications, features, benefits, drawbacks, and customer feedback
  • See images or videos of each product from different angles or perspectives
  • See how each product looks in your space using AR if available

To use Shopping, simply go to shopping.google.com and search for the product that you want to compare. You can also access Shopping from Google Search by tapping on the Shopping tab.


Conclusion

Google AR is a technology that can enhance your shopping experience by letting you visualize products in 3D, try them on virtually, and compare them with similar items. You can use Google AR through various products and services such as Google Search, Google Lens, and Google Shopping. Try them out today and see how you can shop smarter and have more fun with Google AR.

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