Apple's new $3,499 VR headset


Apple has recently announced the introduction of a new augmented reality headset called Apple Vision Pro. This innovative device aims to seamlessly blend the real world with digital elements, allowing users to immerse themselves in a unique experience. Described by CEO Tim Cook as "the first Apple product you look through, and not at," the headset resembles a pair of ski goggles.


Rumors surrounding the device have proven to be true, as it features a separate battery pack and can be controlled using eye movements, hand gestures, and voice commands. The initial price for the Apple Vision Pro will start at $3,499, with a planned launch in early 2024. Initially, it will be available in the US market, followed by releases in other countries later in the year.


Although primarily an augmented reality device, the Vision Pro can also switch to full virtual reality through a dial. Notably, the headset is designed to be controller-free, allowing users to navigate through app icons using their gaze in an operating system called visionOS. Selections can be made through taps and scrolling through flicks. Additionally, voice commands are supported. The headset is also compatible with Bluetooth accessories, such as the Magic Keyboard and Magic Trackpad, and it can be connected to a Mac for use within the headset. Cameras facing downwards enable hand tracking, even if the hands are resting in a lower position.


The Apple Vision Pro features a glass front and an aluminum frame. It incorporates five sensors, 12 cameras, and a 4K display for each eye. The cooling system of the device includes a fan, ensuring optimal performance. The headset mask, referred to as the "Light Seal," and the modular strap, known as the "Head Band," are lined with cloth. Apple claims that these components can flexibly adjust to fit various face shapes and head sizes. The ribbed Head Band wraps around the back of the head and offers different sizes and styles for customization.


For individuals who wear glasses, Zeiss has developed custom optical inserts that can be magnetically attached to the lenses. The device also includes an external battery, capable of lasting up to two hours, that can be connected through a supple woven cable, conveniently fitting into a pocket. Alternatively, it can be plugged into an external power source for extended use. Apple promises an unprecedentedly sharp display that can deliver 4K video.


The Apple Vision Pro not only focuses on personal immersion but also aims to maintain connections with the surrounding environment. Through a system called EyeSight, the headset displays the user's eyes. When engaged in full virtual reality, a glowing screen obscures the eyes to indicate unavailability. Furthermore, the device creates a digital persona by scanning the user's face, resulting in a hyperrealistic avatar. With the help of passthrough video, the user can see the real world in full color while also projecting 3D objects into the physical space. For example, objects from a message thread can be pulled into the real world.


When engaging in remote conversations, spatial audio can be utilized to arrange participants in a FaceTime call as video tiles, placing them around the virtual room. The headset also features a 3D camera, allowing users to capture and relive 180-degree videos while inside the immersive experience. Apple has also emphasized the availability of TV and Arcade content on the headset, including premium offerings from Disney.


The Apple Vision Pro has been in development for several years, undergoing various iterations and facing significant delays. It is expected to be the flagship addition to Apple's product lineup, personally championed by CEO Tim Cook. Although the market for such devices has not yet reached its full potential, industry insiders have praised the Vision Pro. Its primary competitor is expected to be Meta, which has achieved relative success with its games-focused Quest 2 headset but received a more mixed reception for its general-purpose Quest Pro.


Despite facing challenges, Apple's Vision Pro headset represents a significant step forward in the realm of augmented and virtual reality. The company's dedication to perfecting the device over the years demonstrates their commitment to innovation and delivering a groundbreaking user experience.


By seamlessly integrating the real and digital worlds, the Vision Pro offers users a captivating blend of both realms. It allows individuals to interact with virtual objects and environments while still maintaining a connection to the physical world around them. This concept of mixed reality opens up endless possibilities for entertainment, communication, and productivity.


The intuitive control methods of the headset, such as eye movements, hand gestures, and voice commands, offer users a natural and immersive way to navigate through the interface and interact with content. The ability to browse app icons using visionOS by simply looking at them, along with the convenience of tapping and flicking for selection and scrolling, simplifies the user experience. Additionally, the compatibility with Bluetooth accessories like the Magic Keyboard and Magic Trackpad, as well as the option to connect a Mac, further enhances the device's versatility.


Apple's attention to detail is evident in the design of the Vision Pro. With its glass front, aluminum frame, and modular components, the headset not only delivers functionality but also ensures a comfortable and customizable fit for users of different facial structures and head sizes. The inclusion of Zeiss optical inserts for glasses wearers showcases Apple's commitment to inclusivity.


The Vision Pro's impressive technical specifications, including multiple sensors, cameras, and high-resolution displays for each eye, promise a visually stunning experience. The incorporation of a cooling fan to maintain optimal performance is a testament to Apple's dedication to providing a seamless and immersive encounter without compromising on device functionality.


One notable aspect of the Vision Pro is its ability to create a digital representation of the user through face scanning, resulting in a hyperrealistic avatar. This feature adds a layer of personalization and immersion to the virtual experience. Furthermore, the integration of passthrough video technology allows users to seamlessly transition between the virtual and physical worlds, providing a truly immersive mixed reality experience.


Apple's emphasis on social interaction is evident through features like EyeSight, which displays the user's eyes, maintaining a sense of connection with others. The ability to project 3D objects into the real world and share experiences with others remotely using spatial audio further enhances the headset's social capabilities. Additionally, the availability of TV and Arcade content, including premium offerings from Disney, showcases the potential for entertainment and gaming on the device.


As with any groundbreaking technology, the Vision Pro faces challenges, particularly in a market that has yet to fully embrace augmented and virtual reality. However, Apple's track record of success and their commitment to delivering a superior product give the Vision Pro a competitive edge. While Meta's Quest 2 and Quest Pro may pose as primary competitors, Apple's dedication to innovation and the overall user experience is likely to set the Vision Pro apart.


With its upcoming launch, the Vision Pro holds the promise of revolutionizing the way we interact with digital content and our surroundings. As CEO Tim Cook's signature addition to Apple's product lineup, this advanced headset has garnered praise from industry insiders and has the potential to shape the future of augmented and virtual reality.

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