.jpeg)
Augmented reality (AR) is one of the most exciting and innovative technologies that is transforming the way we interact with the world. AR enhances the real world with digital information, such as images, sounds, or texts, creating immersive and engaging experiences for users. AR has many applications and benefits across various domains, such as entertainment, education, communication, and medicine. In this blog post, we will explore some of the current and future trends of AR that are shaping our society and culture.
AR on Mobile Devices
One of the most accessible and popular ways to experience AR is through mobile devices, such as smartphones and tablets. Mobile AR apps use sensors, cameras, and software to detect the real world and overlay digital content on it. Some examples of mobile AR apps are Pokemon Go, Snapchat, Instagram, Google Lens, and IKEA Place. These apps allow users to play games, take selfies, scan objects, and visualize products in their own environment. According to Google Trends, the interest in mobile AR apps has increased significantly in the past five years, especially in regions like Asia-Pacific, Europe, and North America.
AR-Enabled Shopping Experience
Another way AR is shaping society is through the shopping experience. AR can help consumers make better and more informed purchasing decisions by allowing them to try on products virtually, such as clothes, accessories, cosmetics, furniture, and more. AR can also provide additional information about products, such as reviews, ratings, features, and prices. Some examples of AR-enabled shopping apps are Amazon AR View, Sephora Virtual Artist, Warby Parker Virtual Try-On, and Wayfair View in Room 3D. These apps enable users to see how products look on them or in their space before buying them online or in-store.
Company Process Improvement
AR can also help businesses improve their processes and productivity by providing real-time guidance, training, and support to employees. AR can assist workers in performing complex tasks, such as assembly, maintenance, repair, inspection, and quality control. AR can also enhance collaboration and communication among teams by enabling remote assistance and shared experiences. Some examples of AR solutions for company process improvement are Microsoft Dynamics 365 Guides, PTC Vuforia Expert Capture, Scope AR WorkLink, and Upskill Skylight. These solutions enable workers to access step-by-step instructions, annotations, videos, and live experts through AR devices.
Healthcare AR
AR can also have a positive impact on the healthcare sector by improving diagnosis, treatment, education, and training. AR can help doctors and surgeons visualize anatomical structures, medical images, vital signs, and surgical procedures in 3D. AR can also help patients understand their conditions, monitor their health, and follow their treatment plans. AR can also help medical students and professionals learn new skills and techniques by simulating realistic scenarios and providing feedback. Some examples of healthcare AR solutions are AccuVein, Brainlab Mixed Reality Viewer, Medisim VR/AR Medical Simulation Platform, and Proximie Remote Surgery Platform. These solutions enable healthcare providers and patients to benefit from AR technology.
Team Collaboration Using AR
AR can also facilitate team collaboration by creating shared virtual spaces where people can interact and work together. AR can enable remote teams to communicate more effectively by using 3D avatars, spatial audio, gestures, and eye tracking. AR can also enable co-located teams to collaborate more creatively by using digital tools, such as whiteboards, sticky notes, sketches, and models. Some examples of team collaboration using AR solutions are Spatial, Arthur, Immersed, and Horizon Workrooms. These solutions enable teams to meet and work together in immersive and engaging ways.
Conclusion
AR is a rapidly evolving technology that has many potential applications and benefits for users across various domains. As more devices become capable of delivering high-quality AR experiences, we can expect to see more innovation and adoption of this technology in the near future. By following the trends of AR based on Google Trends data,,
.jpeg)
we can stay updated on the latest developments and opportunities in this exciting field.